We tailor the destination experience to surpass the expectations of the Chinese travel market.

Chinese Friendly™ operates under the Tourism Quality System that enables a company, organization or tourist destination to address the essential needs and services Chinese tourists demand.
Our model has been successfully implemented in a host of widely heterogeneous venues, such as hotels; museums; airports; casinos; towns and municipalities; travel agencies; event planners and trade show organizers; cities; retail; restaurants; attraction parks or sports venues.

We offer a holistic approach supported by a team comprised of more than a dozen experts specialized in the management of tourism projects who possess a wealth of experience in the Chinese market.

Chinese travelers are increasingly demanding more services, more transportation, more hotels and restaurants. Such an outlook creates a whole new set of challenges for the entire tourism industry value chain looking to capture a portion of this segment of Chinese nationals wishing to embrace new experiences outside of his native country.

Steps to obtain Chinese Friendly Certification

  • Phase 1: Consultancy
  • Phase 2: Awareness
  • Phase 3: Qualification
  • Phase 4: Communication

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Chinese Friendly System™

The Chinese Friendly System™ is ready to be implemented in your tourism business and operation.  Berry Whale and Chinese Friendly International recently entered into a strategic alliance, whereas we are able to provide your organization with a wide-ranging portfolio of solutions and specialized services in order to obtain official Chinese Friendly certification™.

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