EMMS: A major digital marketing event

EMMS is an international online marketing event dedicated to analyzing the latest  digital marketing trends, with an emphasis on content, inbound, e-mail and social media marketing.

This is a key event where professionals can get a feel of what is in the pipeline in the marketing and digital market world. The event also provides participants a space to do networking with experts in the field, as well as the expositors.

During the course of the event, various conferences were held complemented with discussion panels showcasing success stories about leading businesses on a national level. where  provides various conferences, panels supported by success stories about the experience of major local companies, where release data tips and practice about their online marketing strategy.

Since 2008, this event has been held in different countries such as Ecuador; Spain; Argentina and Mexico, thanks to an initiative undertaken by Doppler, a leading e-mail marketing tool used in a global scale.

Attending EMMS is free of charge and has a reach of over 2,000 persons from the various platforms readily available to attend the sessions (face-to-face or streaming).

The sixth installment of  this event reached the Dominican Republic for the first time, focusing on four central themes:

• The keys to performance marketing
• Social media analytics: what to measure
• Designing a content marketing strategy
• Why your business needs e-mail marketing

The event took place on the campus of Universidad Iberoamericana (UNIBE) in Santo Domingo and nearly 400 people attended.
The event was made possible thanks to efforts made by Berry Whale in alliance with UNIBE’s Escuela de Graduados (EGRU), the institution’s School of Marketing and, in collaboration with Acento, an online newspaper.

The event could be followed on social media with the hashtag #EMMS2013, and it became a local Trending Topic on Twitter.

If you would like to learn the latest online marketing strategies unveiled, access the official EMMS República Dominicana site where the presentations are also available for download.