Colombia is the answer

Due to its geographical location, its cultural richness and a varied offer of touristic destinies, Colombia has become a destination for all travelers, and can be megadiverse (the new campaign for the country as a brand is based on the megadiversity concept), not only in tourism but also for business investment in Colombian markets.

Since 2007, Colombia’s tourism industry has been strengthened, which has helped to maintain a growth rate above the world average in terms of foreign tourists. For more information on tourism options in Colombia, click here.

Because of its natural and cultural diversity, Colombia is able to offer a variety of destinations in several regions, which helps the diversification. For more information on tourism in Colombia by region, go to this link.

Colombia’s culture is very complete. It has more than 191 folk rhythms, adopted from Indian, Spanish and African rythms. The rhythms that are more representative of Colombia are the champeta and the vallenato. And as for the representative dances they include the bambuco currulao, joropo, the sanjuanero, and cumbia.

The new campaign already includes a new official song.

Aside from creating great music and dances, Colombia is also involved with the art of creating paintings and stories, with artists such as Gabriel Garcia Marquez in the art of literature and painting with artists such as Fernando Botero and Alejandro Obregón. For more information about Art in Colombia, click here.

In Colombia, there is always a reason to celebrate, eat, drink and dance, and that is why they perform about 700 annual parties, festivals and carnivals. The most important ones include the Barranquilla Carnival, the Carnival of Blacks and Whites in Pasto and La Procesión de Semana Santa de Popayán.

To continue with the Colombian culture, let’s talk about one of the most important aspects, the food. The Colombian cuisine consists of hundreds of dishes with a diversity of ingredients that vary with regions, but it mainly consists of tubers, grains and meats and a huge variety of fruits and vegetables. To learn more about Colombian food, go to this link.

Colombia, in this new campaign, is reflected as not only as a touristic destiny but also an investment opportunity, as it is one of the largest producers of coffee, emeralds and flowers, especially orchids. 

Colombia has been rated one of the top destinations for investment. Here you will find a detailed information on the benefits of investing in Colombia.

Due to its geographical conditions, Colombia has a range of items of investment in the area of agriculture, as mentioned above especially in the coffee market .

For more information on investment opportunities in agribusiness, click here.

For more information on why investing in Colombia, enter: www.proexport.com.co

Find out more about this new campaign that is revolutionizing to Colombia with the following video:

Marca Colombia from Marca Colombia on Vimeo.