EMATUR FORUM 2013: Peru’s premiere travel forum

Sep 17, 2013


The First Peruvian Tourism Digital Marketing 2.0 Congress, EMMATUR FORUM 2013, aims to present and analyze the latest trends and strategies in the digital tourism marketing sector. Attendees flock the event with the purpose of enacting best practices and developing techniques to promote Peru’s tourism market.
This congress is set to take place on the 4th. and 5th. of October in the auditorium of Lima’s Chamber of Commerce.
According to the Asociación Peruana de Agencias de Viajes y Turismo (APAVIT), 80% of tourists visiting Peru in 2013 searched the Internet during the planning process of their trip.  This constitutes a much needed paradigm shift in the manner travel agencies operate and the way tour operator services are merchandised.

The growth in Peru’s tourism sector mandates a renewal of the industry’s long-term sustainability vision employing versatile promotional tools which allow the region to adapt to the changing culture of  a traveler’s consumer habits.

EMATUR FORUM 2013 is offering two days full of training and workshops featuring several international speakers with vast experience and an ample trajectory.  They will be presenting such wide-ranging topics as:

Tourism E-marketing strategies / Annie Burbano (Colombia)
Online travel agencies 2.0 / Victor Pizarro (Dominican Republic)
How to obtain a competitive advantage in a search engine’s ranking / Edwin Bernal (Colombia)

On the second day, the following topics will be discussed:

Social media and tourism/ Brenda Zaniuk (Argentina)
Hotel E-marketing and online reputation management / Carlos Guzman (Mexico)
Sharing travel experiences and reviews / Mariana Alfaro (Argentina)

Furthermore, those interested in showcasing a success story in digital marketing strategies may sign up in the “Peruvian Success Story” contest can do so by submitting their case on the I Peruvian Tourism Digital Marketing 2.0 website.  All entries must be received no later than September 30.

Register and do not miss out on this important conference for the Peruvian tourism industry!

Follow the event on Facebook: Congreso Marketing Peru



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