TripAdvisor Master Class for Business in Punta Cana

Mar 14, 2014


Join the TripAdvisor team for a free educational workshop exclusively for professionals in the hotel industry.
Experts from the largest online opinion travel site will explain its benefits and share hotel management strategies on March 19 in Punta Cana.
Undoubtedly, it’s a great opportunity to learn more  about this essential tool that will help you reach millions of travelers throughout the world.

Some of the items to be discussed include:

The importance of keeping a property’s details up to date
About 15%  of hotel properties have filled out the “Details” tab on their TripAdvisor profile.
Nevertheless, it is probably the most consulted by users throughout the crucial journey planning process.
The platform receives over 40 million unique visits per month, and adding a property’s details is free.
Moreover, a study recently done by TripAdvisor indicates that 92% of travelers are more likely to book their accommodation in those properties that include a detailed description and images of the property.
One may upload an unlimited amount of pictures and videos to their business listing, while being able to add up to six tags to videos (which translates into more indexable content) at no cost.

Maximize direct reservations
A Business listing subscription allows users to increase the exposure of their property to the 260 million monthly visitors the site receives from around the world.
As a subscriber, one’s contact information appears automatically in their profile and TripAdvisor mobile page, allowing travelers to contact them directly with just one click.
30% of tourists have used their mobile app to search for hotel offers, and by adding some useful information one may better position their property’s listing.
Reservations will increase as your property gains more visibility by more than 108 million travelers that use the website or the popular TripAdvisor app each month.

Manage your reputation
TripAdvisor is one of the most successful platforms in the hotel industry, with domains in 30 countries and 21 languages.
Users may share their experience in various types of accommodations, evaluating such aspects as price-quality ratio, location, quality of the room and service, among other things.

Users are increasingly using this service to search for hotels and read reviews left by guests who have previously stayed in the property. According to TripAdvisor, 87% of users claim that these opinions give them a sense of security when the time comes to make a decision.
Faced with this scenario, it is imperative that hotels integrate this platform to their marketing strategy and they concern themselves with managing their online reputation.

It is crucial to review and respond to all comments left by users, regardless if they are positive or negative. This feedback is a way of demonstrating their customer loyalty and provides the property an opportunity to tackle customer complaints.
Conversely, 78% of users surveyed by TripAdvisor in 2012 perceived it as an expression of confidence that the management of the hotel took the time to reply to complaints and showed appreciation when positive reviews were written.
An advantage of this tactic is that it helps to increase a property’s Customer Satisfaction Index, a key metric used by TripAdvsor for the measurement of the quality of the reviews.

This training seminar will be facilitated by Sean Russell, TripAdvisor’s Territory Manager for the Americas; Mark McCullough, TripAdvisor’s Territory Manager for the East Coast of the United States and Canada and Daniel Edward Craig, Reknown‘s  founder and former General Manager.
This TripAdvisor Master Class will be held March 19, 2014 at the Westin Punta Cana Resort & Club located in the tourist destination of Punta Cana.

There will be two sessions: 9:00 A.M. to 2:00 P.M. and 1:00 P.M. to 4:00 P.M.
For further information and registration, visit:

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